Logos and slogans

Logos and slogans get washed away

From where they were once proudly displayed

To be seen emblazoned on garments.

Once they were badges

That used to say:

‘I am this type  of person’.

Or that ‘I like this music’,

Or that ‘I believe in this cause’,

Or ‘I can afford to shop at this shop.’

They could even say

‘Don’t look at me, I’m so ordinary

That I want to wear the same logos

As everybody else.’

But the washing machine of time

Keeps on repeating its cycles;

At first it eats away the edges

Of logos and slogans,

Then maybe a letter or two

Until logos and slogans

No longer say

What they were intended to say

May be reflecting passion

Decomposing into uncertainty

‘Sto the Wa’

Doesn’t have the same ring anymore

‘P’ and ‘R’ have gone down the drain.

They’ll never be coming back again.